Purpose Under Pressure: Global Association Trends 2025
Purpose Under Pressure: Global Association Trends in 2025 captures insights from 586 professionals across 30 countries. This report explores the real-world challenges and opportunities facing associations today. Whether you're a CEO, board member, consultant, or sector supplier, this data-rich, insight-packed report offers a clear-eyed view of where the sector stands – and what it will take to thrive in a world defined by complexity and change.
About the Global Association Research Initiative (GARI)
The purpose of GARI is to bring together voices from across the globe to share insights and experiences into how the association sector is surviving and thriving. The 2025 report is now live. To participate next time, we invite you to subscribe to receive updates on the next exciting installment.
Why GARI Matters
Associations globally are at a turning point – artificial intelligence, digital transformation, evolving member expectations and rapid social changes are reshaping the way associations operate. Associations play a crucial role in industries and communities around the world. Yet, many face disruptive change without clear insights to inform change. This initiative will create insights that will:
✅ Empower Associations – Deliver actionable insights that help associations navigate change, improve member engagement, and enhance their impact.
✅ Foster Global Collaboration – Establish the foundations of an ongoing global research network, ensuring continuous knowledge sharing and innovation.
✅ Support Industry Partners – Offer anonymised market intelligence that enables suppliers, event organisers, and consultants to better serve the association sector.
By sharing your experiences and insights, you help shape the future of associations worldwide. The 2025 report is now live and we'd like to extend a huge Thank You to all our partners who helped get the word out, and all those who took the time to respond to the survey. Thank You.